We are seeking a proactive, creative, and detail-oriented Digital Marketing Assistant to support marketing campaigns, online brand growth, customer engagement, and lead generation. The ideal candidate will have hands-on experience with social media, content creation, digital marketing tools, and managing potential customer leads. This role requires a balance of creativity, analytical thinking, and collaboration to help execute campaigns, optimize online performance, and nurture leads.
Key Responsibilities:
Manage and schedule content across social media platforms (Instagram, TikTok, LinkedIn, etc.) to increase engagement and brand visibility.
Assist in planning and executing marketing campaigns, including email marketing and online promotions.
Create engaging visual and written content for social media, blogs, newsletters, and other digital channels.
Conduct basic SEO and SEM tasks to improve online visibility.
Generate, track, and manage leads through CRM platforms and other lead management tools.
Monitor and report on campaign performance, social media metrics, and lead conversion.
Assist with content publishing and updates on websites or CMS platforms (e.g., WordPress).
Collaborate with internal teams to generate creative ideas for campaigns and promotions.
Stay updated on digital marketing trends and suggest improvements for ongoing campaigns.
Required Skills & Qualifications:
Experience in social media management, content creation, and digital marketing.
Knowledge of leads generation strategies, lead nurturing, and CRM management.
Familiarity with SEO, SEM, and email marketing best practices.
Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, TikTok Ads, LinkedIn Campaign Manager.
Experience with Canva, Adobe Express, or similar tools for visual content creation.
Familiarity with CRM platforms (HubSpot, Mailchimp) and basic CMS usage (WordPress or similar).
Strong analytical mindset with the ability to track campaign performance and lead metrics.
Creative thinking and ability to generate campaign ideas.
Excellent communication and teamwork skills.
Adaptability to fast-changing trends and digital platforms.
Proactive, organized, and able to work independently or collaboratively.